Litepaper

Where Tradition Meets Technology

Welcome to The Winners Circle, a fan rewards programme that revolutionises the way horse racing fans engage with the sport. We're not just offering you an investment; we're inviting you to be part of an exhilarating, exclusive club. 

The Winners Circle aims to ignite the global horse racing community. We're rewriting the rules of engagement and offering fans a tangible stake in this age-old sport. By joining this new programme, fans can:

  • Access discounts for racehorse ownership shares
  • Influence the direction of the sport by participating in governance votes
  • Compete in adrenaline-fueled racing prediction games for rewarding prizes
  • Gain exclusive access to merchandise and tickets at discounted rates
  • Access exclusive race day experiences and opportunities to meet world renowned jockeys and racing influencers.

Blockchain technology powers the programme, merging top-tier fan engagement with the disruptive potential of web3 technology.

Racing League 

The Racing League is at the heart of this transformation. This rapidly evolving horse racing format broke new ground in 2021 by introducing team-based league competition to this age-old sport. With the goal of attracting younger audiences, the Racing League offers an explosive mix of tradition and innovation.

The 2023 competition, won by Team Ireland, featureing over 130 leading UK and Irish trainers and 49more than 50 top professional jockeys drafted from a pool of over 100, including the legendary Frankie Dettori, who will also be Team Manager of one of the competing teams, Racing League returns for it’s fourth year of competition in July 2024 we areas the vanguard of the new age of horse racing.

With 7 teams and a prize pool of over £2 million, Racing League takes place across the UK over 8 weeks the summer and comprises 42 races across 6 fixtures (7 races per fixture). This format offers a hybrid event experience that maintains the heritage of this distinguished sport whilst creating exciting new ways to boost viewer engagement and reach new, untapped audiences.

The league already boasts an impressive reach across a range of audiences thanks to an exclusive broadcasting programmes from ITV Racing and Sky Sports dedicated to the league races reaching over 500,000 live viewers on UK TV, its partnership with talkSPORT Radio reaching over 1 million listeners across 30+ countries, and a social media reach of over 2.5 million through a combination of broadcast, media, industry partners, and press coverage.

Horse Racing’s Challenges

The potential of the Winners Circle to transform horse racing is huge - we aim to disrupt and reshape a tradition that has thrived since 700 BCE. By leveraging cutting-edge technology, we're tackling some of the biggest challenges faced by horse racing head-on, including:

  • Declining on-track attendance
  • An older demographic compared to other sports
  • Slow adoption of digital technology
  • Limited access due to specific racetrack events
  • Over reliance on gambling for fan engagement

The Winners Circle:
Revolutionising the Fan Experience

The Winners Circle is our vision for a new era of horse racing fandom. By combining state-of-the-art fan engagement solutions with web3 innovation, we aim to re-energise horse racing and pioneer a shift in how fans engage with their beloved and historic sport.

Web3, or the decentralised internet, is set to revolutionise fan engagement across the sports and entertainment industry. Using this technology, we can unlock new ways to incentivise and reward fan engagement that were previously unimaginable, creating a fresh and thrilling experience for both die-hard horse racing fans and casual enthusiasts.

Our trusted partner, Zilliqa, provides us with an outstanding low cost, high performance layer-1 blockchain platform as well as web3 fan engagement services, ensuring that our fan engagement initiatives are reliable, secure and can scale to the demands of this $400Bn industry.

At the core of the vision for The Winners Circle is our flagship utility token, $HRSE. Its primary objective is to deliver a dynamic range of benefits to members of the Winners Circle, that improve both their digital and physical racing experience.

$HRSE Token:
The New Currency of Horse Racing

Our partnership with Zilliqa also allows us to tap into the ever-growing web3 community. As more people become interested in the decentralised world, we’re giving horse racing a platform to attract new fans, revolutionising the way they interact with the sport and fostering a thriving ecosystem that celebrates and rewards their passion. The key to unlocking this new and disruptive experience for horse racing fans is the launch of the $HRSE token. 

By rewarding engagement and building an ecosystem of tangible benefits, we are making fan loyalty mean more than just cheering on the horse you’ve backed - it's now about building a community that shapes the future of the sport.

Imagine becoming a part-owner of the horse that has caught your eye on the racecourse. With $HRSE tokens, that dream could soon become a reality. Token holders gain access to exclusive discounts when purchasing racehorse ownership syndicate shares. This privilege isn't just about owning a piece of your favourite equine athletes; it also allows you to share in the thrill of victory and the spoils of future prize money.

For the die-hard fans who live for the thrill of live racing, $HRSE tokens provide access to discounts on tickets for live racing events. So whether it's the adrenaline of the races or the electric atmosphere of the crowds, you can experience it all firsthand, more often, and for less.

Another incredible opportunity you will unlock as a $HRSE token holder is the ability to participate in the governance of your favourite Racing League team. Ever felt like you know just what your team needs to win? Now you get to voice those opinions in a tangible way, making real contributions to your team’s strategy and success.

Finally, we will unveil the Racing League Manager game. This interactive experience will give fans the experience of managing a Racing League team and give them an opportunity to compete for rewards based on their racing expertise.

Elevating the Game:
The Winners Circle Community

The Winners Circle strives to become much more than a horse racing rewards programme. We aim to build a bustling community of enthusiasts, a breeding ground for innovators, and a catalyst for revolutionising the sport we all love. Together, we will make horse racing more inclusive, engaging, and thrilling than ever before.

The Racing League Manager game will give this community the opportunity to compete for rewards based on their racing expertise and knowledge. It will also provide an extra layer of engagement and fun to the horse racing calendar.

The Journey Ahead:
The Winners Circle Roadmap

The comprehensive functionality of the $HRSE token will come to life as The Winners Circle advances in its quest to redefine the horse racing experience. The roadmap presented below showcases the key landmarks we aim to reach in our upcoming journey.

Key Milestones


  • Phase 1: Partnership announcement and The Winners Circle early user sign up opens.
  • Phase 2: Launch of The Winners Circle platform, with rewards for early users.
  • Phase 3: Closure of the $HRSE public sale.
  • Phase 4: The Token Generation Event, marking the birth of the $HRSE token.
  • Phase 5: Racing League Governance commences with the team draft for the 2024 season.
  • Phase 6: Fans compete for rewards all year round through prediction games.
  • Phase 7: Fans become a Racing League manager and compete for rewards in our fantasy game.

Expanding Horizons

Our future plans include amplifying fan rewards through a global partner network and taking the Racing League Manager game into the  metaverse, providing fans with an entirely new way to engage with the sport they love.

The $HRSE Token:
Utility Summary

Designed to reward racing fans for their loyalty and create a close-knit community, the $HRSE token unlocks exclusive privileges for holders.

Token holders can access:

  • Fans can use HRSE to purchase discounts for shares in their favourite race horses.
  • Become a Racing Manager and compete for rewards through the fantasy Racing League management game.
  • Access exclusive race day experiences and opportunities to meet world renowned jockeys and racing influencers.
  • Vote on Racing League governance decisions that matter e.g. which horses your team should pick in the draft.

Early supporters who sign up and support The Winners Circle prior to launch have the opportunity to qualify for a $HRSE airdrop.

How to acquire $HRSE

Prior to launch, the $HRSE token will be available to purchase via launchpads for early investors who wish to become the inaugural members of the Winners Circle. Post-launch, these tokens can be purchased via both centralised and decentralised exchanges. The official Racing League prediction game also offers fans a chance to earn $HRSE tokens through correct predictions, with points convertible to tokens at an exchange rate to be determined post-launch.

Tokenomics

The Winners Circle native token is $HRSE, a fungible token deployed on the high-throughput, secure, and reliable Zilliqa blockchain.

It's tokenomics are designed with the goal of creating a sustainable ecosystem with an engaging reward system and multiple uses for the $HRSE token. 

The total supply of $HRSE is capped at 500 million tokens. All tokens will be minted in an initial token generation event (TGE). After launch, the token will be available on decentralised exchanges and in time on centralised exchanges.

Total supply and breakdown

The allocation of the 500m tokens is broken down as follows:

Allocation

Nr of $HRSE Tokens

% of Total supply

Total supply

500,000,000

100%

Public Round

110,000,000

22%

Liquidity

50,000,000

10%

Marketing

100,000,000

20%

Zilliqa Team

80,000,000

16%

Racing League Team

80,000,000

16%

Fan Rewards

80,000,000

16%

Initial token minting event

At the Token Generation Event (TGE), the token supply on the open market will be as follows:

Allocation

Nr of $HRSE Tokens

% of Total supply

Total supply

67,000,000

13%

Public Round

22,000,000

4%

Liquidity

25,000,000

5%

Marketing

20,000,000

4%

Zilliqa Team

0

0%

Racing League Team

0

0%

Fan Rewards

0

0%

Vesting Lock

The vesting lock is intended primarily to show that the team and initial investors are committed to Racing League and its success for years to come. Secondly, and just as importantly, it is intended to help alleviate sell pressure on the $HRSE token that might arise if all tokens are eligible to be sold from large account holders at once.

Vesting Schedule

Allocation

Nr of $HRSE Tokens

Immediate unlock

%Lock up period

% unlock in year 1

100% unlock after

Public Round

110,000,000

20%

N/A

100%

12 months

Liquidity

50,000,000

50%

N/A

N/A

16 months

Marketing

100,000,000

20%

N/A

25%

30 months

Zilliqa Team

80,000,000

0%

6 months

50%

30 months

Racing League Team

80,000,000

0%

6 months

50%

30 months

Fan Rewards

110,000,000

0%

2 months

34%

3 years

Public Round

The public round IDO will provide an opportunity to invest in $HRSE prior to the token generation event (TGE). The IDO will be carried out via various popular launchpads. At TGE $HRSE will be listed on both Centralised and Decentralised exchanges.  

Marketing

The marketing allocation will be used for campaigns, partnerships and promotional events to boost visibility and engagement with the $HRSE token.

The marketing budget will be unlocked at a rate of 5% every 3 months, with the first unlock occurring after 6 months.

Fan Rewards

Once the Racing League Manager fantasy game is launched fans that make successful predictions in the Racing League fantasy game will earn rewards. This provides an opportunity for fans to earn $HRSE token by demonstrating their expertise in horse racing.

What technology does The Winners Circle use? 

The Winners Circle is built on infrastructure provided by the Zilliqa Group. Zilliqa provides plug-and-play web3 solutions for enterprise applications across a range of industries. The underlying technology at the core of Zilliqa's infrastructure solution is a high-throughput and secure blockchain that delivers a scalable and reliable platform for web3 applications.

The ability The Winners Circle web3 platform to process real-time racing events while maintaining data integrity and security is ensured by the seamless integration of Zilliqa's web3 technology and services.

Disclaimer

This website does not constitute an offer or sale in Hong Kong of any Securities and no person may offer or sell in Hong Kong, by means of this website, any Securities other than (a) to “professional investors” as defined in the Securities and Futures Ordinance (Cap. 571 of the Laws of Hong Kong) and any rules made under that Ordinance; or (b) in other circumstances which do not result in the document being a “prospectus” as defined in the Companies (Winding Up and Miscellaneous Provisions) Ordinance (Cap. 32 of the Laws of Hong Kong) or which do not constitute an offer to the public within the meaning of that Ordinance.

No person may issue or have in his possession for the purposes of issue, whether in Hong Kong or elsewhere, any advertisement, invitation or document relating to the Securities, which is directed at, or the contents of which are likely to be accessed or read by, the public in Hong Kong (except if permitted to do so under the securities laws of Hong Kong) other than with respect to Securities which are or are intended to be disposed of only to persons outside Hong Kong or only to “professional investors” as defined in the Securities and Futures Ordinance (Cap. 571 of the Laws of Hong Kong) and any rules made under that Ordinance.